The Baton Handover: making insights actionable
Most people think that creative teams love freedom—and hate structure.
But creativity without structure can lead to low output, stretched timelines, and unclear goals.
In a recent live series with Motion, Dara Denney revealed how to turn creative teams into performance powerhouses. With a track record of managing over $100M in ad spend, Dara is a true expert in the performance creative field.
According to Dara, the key lies in one simple truth: creative freedom is a myth.
“You need to attack the sources of ambiguity within the creative process. This is the secret to building high-performing creative teams,” says Dara.
Keep reading for Dara’s strategy on how to remove these sources of ambiguity and the processes you need to increase your team's output.
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